What If...

What If...? is a fictional, speculative exploration that invites readers to imagine a world without the musical figures that have shaped our culture. What if the Beatles had never existed? What if Jimi Hendrix hadn't revolutionized the electric guitar? What if Michael Jackson and Prince had collaborated? Through a series of chapters organized around “alternative scenarios”, this book offers reflections on the influence these icons have had on music, society and our collective identity.Alternating between imagined narratives and cultural analysis, “What If...?” questions the impact of these figures on musical genres, social movements and pop culture, and recomposes a sonic and visual landscape very different from our own. This book is aimed at music fans, pop culture enthusiasts and anyone who wonders about the power of music in our lives and its cultural repercussions.